Is it that time again?

I'm sure it's a function of only having one English-language station and not being bombarded with ads around the clock, but if it weren't for the internet, I would have no idea the Olympics were starting soon. As a matter of fact, I don't even know exactly when they start or if I'll be able to watch any of them. I can't say I'm going to miss the 3 1/2 hours of human interest stories, 1 hour of commercials, and 30 minutes--if that--of actual sports that they tend to show each night back home, but it's still a little strange to be blissfully unaware of such a big event.