I can't explain this

When I walk around downtown Basel these days, I see lots of posters for an upcoming performance by "MILVA!". Without fail, whenever I see it I immediately think of "Mulva" from Seinfeld. I have no idea what that means.

[Two follow-up thoughts. First, while I'm sure Milva is a legitimate artist, the advertisement below almost has a bit of a soft-porn air about it. Second, today's FT just made its way to my office, and on the front is a picture of Conoco's CEO, who is named--I kid you not--Jim Mulva. What are the odds?]