Wisconsin is hip

You can imagine my surprise when we found a Wisconsin hotel listed in a book we stumbled across yesterday called Hip Hotels USA. Of course, I've always loved Wisconsin, but I've never thought of it as an especially hip place. The book, as you would expect considering it was in a Basel bookstore, is written in German. The listing for Canoe Bay (which looks beautiful, by the way) starts like this: "Wisconsin? Warum sollte jemand nach Wisconsin fahren?", which basically means "Why should anyone go to Wisconsin?" I'm just wondering...does anyone have a clever response to that question?